The course aim is to provide students specialised knowledge and principles in the field of conceptual design for production (Film, Television, Animation, and Games). The course strengthens student’s ability to engage in a design process and to critically test their knowledge of theory to engage an audience. This course is supported by Contexts (Story and Character) to provide students with a sustained studio experience of production for animation in their chosen major field of study. This course will, provide a strong prerequisite ground to enable students to succeed in their Capstone Project in a role as a character animator and visual storyteller.